Peta Uses Twilight To Illustrate New Campaign

55 Comments June 2, 2010 by Filed Under: Twilight

Eclipse Peta Peta Uses Twilight To Illustrate  New Campaign twilight

Peta has jumped on the bandwagon and is now using the Twilight fandom to promote their new campaign against eating meat and wearing fur.

Above are two illustrations that they are using featuring knock offs of Edward Cullen and Jacob Black.

What do you think of Peta’s new campaign? Hit or another desperate attempt by Peta?

Comment below!

[via TwilightPoison. Thanks, Diana!]

Category: Twilight

  • wabiwabi

    I don't see this as a twilight thing. Nowadays vampires and werewolves are so trendy, PETA decided to give a try too. I think it's a little ridiculous but… I get the message.

  • http://twitter.com/RobstenDevoted Lavinia :)

    I don't know ..but they look just WEIRD!

  • Kez_MLIT…team riley ftw :)

    ive been a vegetarian my whole life and am completely against anything that abuses animals: animal testing, fur etc.
    so this is cooool :)

  • http://www.facebook.com/home.php?#/profile.php?ref=profile&id=1276236406 riza ♥ vamps(teamEDWARD_4ever)

    ht

  • PTD TeamElevator&FerrariThief

    “Mommy, I'm scared!”
    *lip quivers*

  • Sia

    I know vampires are big BUT TWILIGHT IS THE BIGGEST and I'm sure they would use that.

  • http://rhythmchyc.livejournal.com/175455.html NTJB-TeamTwicast

    I wonder if they pleaded and borderline bribed Rob and Taylor to do the pic. And they ended up with cartoons LOL.

    I love how Edward is not feasting on humans with those red eyes of his and wearing bootcut jeans.

  • belladonna101

    I think that PETA didn't put any thought in this campaign at all. The vampires kill animals and thats against PETA's belief system is it not! Its obvious they are referring to Twilight in that specific poster because what other phenomenon uses the word vegetarian when it comes to vamps. I am not stepping on any vegans its just I believe this a desperate non thought out advertisement. I don't eat red meat or swine not because of any cruelty basis, but because I have acid reflux and can't digest it. I was a vegatarian years ago but my ex husbands family were avid meat eaters and refused to change the menu when we ate with them. I'll support PETA as long as they release thoughtful advertisements and slogans. If I stepped on any feet this morning I apologize but that's the way I feel about this particular piece.

  • KatHale1909

    Once you get past your first “WTF?” reaction,it's actually pretty smart..
    Weird,but smart….!

    Twilight,Vampires and Werewolves are in right now,so why not use that!?!
    The message is clear(little scary,but clear)!

  • Kate Is So TeamEdward

    Hahahaha! Oh wow. At the same time I love it, I think it's silly. I've been vegetarian for a while now, and it tickles me when I think of the Cullens, but Edward's eyes are red.. and isn't it obvious it's supposed to be him? And, eating animals is against their beliefs, but I suppose that the whole “VEGETARIAN!” theme is the main ideal. I support PETA, and hey, were I able to, I'd rally with them, but IDK if the red eyed, bloody Edward is an attractive campgain poster XD

  • Gretaaa

    As vegetarian myself I support PETA.
    As Twilight fan I don't think it's Edward Cullen and Jacob Black. Vampires and werewolfes are just modern right now :)

  • Twilight~Today~Tomorrow~4ever

    What a great idea! I love it!!!

  • EdwardFeen

    great idea!

  • Kate Is So TeamEdward

    I know, right?! Why not go to the hoards of people whom are obsessed with their obsession – or likenesses? It's clever… but not attractive XD

  • TeamHelloBiceps♥KwopKilawtley♥

    i support PETA and i guess this is alright. i've been vegetarian for almost 2years now and i believe that its the person's choice. the wolf poster is great too!

    PETA needs to get their info right. if they are trying to promote vegetarian-ism, Edward should have golden eyes NOT red and with blood all over him LOL.

  • KatHale1909

    No,you're right,it's not attractive…
    Portraying Rob and Taylor like that…Brave man,whoever it was!! :P

    Your avi is very adorable,by the way!

  • Kate Is So TeamEdward

    You have to be brave to stare millions of people in the face with hideous pictures like that while all the while calling them Twilight XD

    And thank ya much, deary! =}

  • No PETA

    No I don't like it. PETA is too controversial and I do not agree with their methods. To ruin someone's proprty i.e. fur coat that is not against the law to have and which costs a lot of money is wrong. I don't agree with how killings are done, animal cruelty etc… But they have no right to attack people in the manner to which the do.

    I think the ad is aesthetically hideous. I don't think Twilght should be used for such a hot buttoned issue. I eat meat and love it. There are more chemicals, preservatives and pestisides as well as imports of our fruits and vegatables making them more dangerous than ever.

    No PETA should stop.

  • KatHale1909

    If his name ever becomes known,he's in big trouble,that's for sure!
    I can already see millions of fans chasing him on a street….
    ; )

  • twimom24

    What is up with the E type vamp. Get a load of the red eyes. If you look real close at the bottom it says by “vegetarian” we mean do not eat animals. Any of us could tell them what “red” eyes mean. So what were they trying to say? TOTAL MISS! Just to clarify I am totally against ANY animal cruelty. Thank you. LOL

  • Kate Is So TeamEdward

    lol I know, right! “Why doesn't Edward has pupils? Why are his eyes red? What's up with Jake's feet?! Why is Edward so anemic looking!? Gahh!”

  • WhatAnAnimal

    No PETA- wow you just made a hell of a lot of people hate you, including me. PETA is only standing up for what they believe in- a great cause. I'd bet that they have helped save the lives of millions of animals already by telling people like YOU off for saying how great you are because you eat meat. The only way PETA can get through to people like you is to take dramatic steps. And FYI, not all fruits and veggies are sprayed with chemicals. Any smart person would know about this thing called “organic produce”.

    Anyway, I like the ad. I'm not like a “twi-hard” or whatever but I know a ton of people are, so maybe this will have an effect on teenage girls! I'm happy that vegetarianism is spreading :)

  • mAriE_kiss Stewy's @ss haters!

    the werewolf one is kinda nice but the vamp one? meh.. not so much. at least for me…. *shrugs*

  • teamhardwick

    If they really wanted more attention they could have drawn Edward and Jacob better, I mean, make them look more beautiful, because they both are. Edward has red eyes and blood all over him, epic failure. And isn't it ironic that Edward eats in fact animals? How PETA is that? The werewolf is not better, legs and arms look like a corpse, face like a Halloween mask. Seriously, EPIC FAILURE!!!!!!!!!
    I do support PETA in regards to fur. But for true Twilighters this ad is just ridiculous.

  • Keshia

    Epic. fail…
    I support animal rights but this is… not right. I'm no vegetarian either. I like my protein. Sure Twilight is big, but it kinda does go against PETAs beliefs when it comes to animals. Edward is veggie, but not human veggie. This alone stands out as an ultimate fail. IMO :)

  • MHirose

    I 110% agree! It's hideous and offensive.

  • StarvingArtist

    Stupi, stupid stupid.

  • Alex

    Eating or not eating meat…. It is a very personal choise and no one should be judged by it. I bet there are many arguments for both sides…so please respect other peoples choice.
    In regards to fur, I (enfasis on I) would believe the killing of animals for fur should be stopped, we have many other alternatives to protect ourselfs from weather conditions… as someone else said I don't particularly like all the methods used by PETA …but I like the “wear your own fur” campaign.

  • good-girl

    Ok well they are not attacking anybody . There are messages like this everywhere you look, you should not be offended.
    This is not coming from a vegetarian at all. Most organic foods do NOT contain any chemicles/pesticides and THAT is coming from the daughter of a farmer. My parents are organic farmers. Next time before you go on a rant look at the facts. Just turn your face around and look some place else.

  • MrsArianaEdwardCullen

    “No PETA” not talking about organic produce. They're talking about the MAJORITY of fruits and veggies that contain pesticides.
    Maybe YOU need to turn your facts around.

  • bella ♥ vita

    I think they might being implying not to be like Edward and eat animals because it says “Don't Suck” and Edward's a vampire so he sucks blood… see where I'm going with this? Plus he's covered in blood and normally PETA only puts blood in its cartoon campaigns on either the victims or the “attackers” (remember the ones against the Winter Olympics in Canada PETA did because of the seal hunt I believe it showed the Olympic mascots covered in blood holding clubs and a beaten dead seal in front of them). Edward is obviously no victim so I assume he's meant as the “attacker” figure for lack of a better term. I don't know if that made any sense, but I think its along those lines as opposed to implying we should “be like Edward”. IDK the message is a little unclear with that one.

    The wolf one is clearly portraying Jake in positive light although if PETA read the books they'd know Jake hunted and ate animals while in his wolf form and wasn't a vegetarian as a human either, but seriously who cares as long as it gets even one person to stop and consider turning vegetarian and/or not wear fur, right? I still prefer the sort of Twilight themed “I'd rather go naked than wear fur” campaign Christian Serratos did.

  • bella ♥ vita

    I think that's the point though. They're saying don't be like Edward since it does say “Don't Suck”. Still its a weak message because its too hard to figure out what they're really saying with that one. The message in the wolf one is clear and the connection between picture and message is obvious, but with the Edward/vegetarian one you can' tell for sure what way the picture connects with the message.

  • bella ♥ vita

    I didn't notice that part at the bottom, but my take is that they're trying to say don't be like Edward. When you put together the line you mention at the bottom and the fact that it also says “DON'T SUCK” that is the impression I get is that its more of a don't be like Edward message, but if you have to question what they're trying to say like we're all doing then the ad is a total miss as you said.

  • bella ♥ vita

    That's why I think what they're actually saying is DON'T be like Edward. PETA usually only portrays the “victims” and/or “attackers” with blood on them like that and since Edward is clearly no victim I'm assuming he's meant as the “attacker/negative” figure. Plus someone else noticed that at the bottom it says “By “vegetarian” we mean do not eat animals”, but you have to look really close to see it so all of these things combined with the fact that it also says “DON'T SUCK…” which I think is meant as a pun leads me to believe that the message is actually saying don't be like Edward.

  • What An Animal

    jesus christ. everyone here is too obsessed with twilight, they are missing the point about the edward one. they arent saying hes cool because he eats animals. they say “dont suck” as in “dont be an asshole and eat animals like the vampire in this picture”. oh, my god.

  • sarah

    Wow. Peta is a horrible organization to be affiliated with. If the vast majority of the celebs that endorse them knew exactly what they stood for (nevermind the millions of dollars that the celebs are bribed with), they wouldn't have such a following.

  • WhatAnAnimal

    ….so why is it bad to be affiliated with? its a good cause

  • Kerei ~ Team Switzerland ♥

    wow, sad attempt, PETA… I mean, it's great that there are organizations fighting for animal rights, and I do support PETA in *some* ways (like I don't agree with how animals are treated for their fur), but I also think that they overreact A LOT. So why must we become vegetarians? Who says it isn't in a human's nature to eat meat? We've eaten meat from the beginning of our existence; we hunted, just like a whole lot of animals. So should all animals become herbivores too then, since the carnivores and omnivores are killing animals as well?
    Why is it wrong to eat animal meat? Because of the circumstances the animals live in before they end up on our plate, or because it's wrong altogether? Then why is it all right for other animals to hunt and kill and eat meat? Because that is “nature”? Aren't we a part of that same nature, too?
    I mean, yeah, sure, I don't like the way some animals are treated before they are slaughtered, either. But huh, have you ever seen a lion taking out a gazelle? Not that pleasant either. And like “No Peta” already said, tons of fruits and vegetables contain pesticides to keep it fresh as long as possible, and to keep insects away. Not as healthy as you think it is.

    I don't know. Too many questions.
    I just don't support vegetarianism. I'm not against it, either, though. But forcing people to become a vegetarian is wrong (“Don't suck, go vegetarian”? Wtf?). I just think people should be given the choice, and there shouldn't be a “good” or a “bad”. I, and tons of other people around the world, enjoy eating meat. Don't try to take that away from us, just because YOU think eating meat is bad. Someone else could think that eating just vegetables and fruit is bad. *shrug* I just think people should get over it and let people be. You wanna eat meat, fine. You wanna be a vegetarian, fine as well. That's just my point though.

    EDIT: Also, I think the Edward poster is meant to have two meanings or something… 1. “Be like Edward, go vegetarian”. And then the deeper meaning, 2. “But not the vampire way of vegetarian” (since, after all, we are not vampires but humans).
    *shrug*

  • good-girl

    You mean they're as in “No PETA”? Then what about all of the people who end up geting older physically rather than mentally. We blame the chemicles that people put in food that goes into childrens mouths. Yes both meat and veggies/fruits may contain the same amount of chemicles but instead of eating them go ALL organic!

    FYI it's HEALTHIER……..

  • WhatAnAnimal

    apparently you know absolutely nothing about the meat industry. pigs are beaten to death with crowbars, chickens and turkeys have their body parts burned off of them while they are still alive, and fish swim around in huge tanks that are full of bacteria and diseases. not only wrong, but totally effing disgusting. plus, most of the animals are injected with hormones to make them fat and unable to walk, so their entire life is spent being depressed, sitting in their own shit and vomit. do you really want to eat that??

    and dont even try to make the nature thing an excuse. wild animals are designed to hunt….cheetas and things like that cant even eat unless they catch the prey while they are running. humans, however, are designed to eat vegetables. once we were designed to eat meat: when we were freaking CAVEMEN. do dont go around saying things about whats right and wrong when it comes to eating animals when you dont know shit about it.

  • Kerei ~ Team Switzerland

    Wow, you are pretty pathetic to react in such way. I have remained calm throughout my entire comment and I am always open to reasonable discussions and comments, otherwise I wouldnt have posted. But you have no reason to attack me like that. You dont tell me what to do. I never said to be right, I was stating my opinion and my view on this and here you go disrespecting it. Just because you are a vegetarian, doesnt mean you are right. I never said anything about right or wrong; you are the person that is being overly subjective and portray meat-eaters as the bad guys and vegetarians as the almighty heroes. Im not sure which country you live in, probably USA, but here in Europe animals are not given hormons, at least not in my country. And im pretty sure pigs are not beaten with crowbars either, I mean wtf, that would only mess up the quality of the meat. And just because youre a veg, doesnt mean youre saving the world, so stop portaying yourself as the good one. Like I said earlier, I could care less if youre a veg or eat meat. And its not like the entire world will one day stop eating meat altogether. I respect people that are vegetarian, I just wish the people who are would also be open minded in return. *shrug* So just because there is an other option besides meat, it means we have to take it? I like both meat and fruit/veggies, so I eat both.
    I truly /am/ sorry if my comment offended you in anyway, i promise that was not my intention. The only intention I ever had, was to simply share my own opinion and then hear others', as well as to hope that people, specifically vegetarians, would remain open-minded despite which side someone is on. People jump to conclusions way too easily… I mean, seriously, Im only human and treating me like this is not going to convince me to become a vegetarian in any way. I'd much rather have a normal conersation with you and discuss the pros and cons of becoming a vegetarian, for example.

  • Kerei ~ Team Switzerland

    Also, like you said, we were designed to eat meat when we were cavemen. So that is perfectly alright with you, even if we also had the choice not to kill and eat vegs and fruit instead? We had a choice back then as well, yet we stuck with both. And why wouldnt a cheetah be able to survive without meat, anyway, I wonder…? What if it would take the same diet as a giraffe? Would it really have so many negative influenes..? I dont know

  • WhatAnAnimal

    sorry, just think you should do some research before saying that eating meat isnt bad. by not eating meat, im staying healthy, saving animals (about 100 animals every year i dont eat meat), and yes, literally saving the planet, as the meat industry causes around 80 percent of global warming. and sorry if this offends you or you choose not to believe it, but like i said the animals are usually beaten to death. the people running the industry dont care about the animals or the conditions they live in- all they care about is how much money they get, and by eating meat we are giving them what they want as well as becoming overweight, more succeptible to disease, and helping destroy the earth. i cant help being passionate and sometimes aggressive about vegetarianism becuase most people dont know the consequences of eating meat, and they refuse to belive the horror stories about the meat industry because they cant fathom the amount of harm inflicted on the poor animals.

    in real life, when im around my friends, i dont act like this unless the topic comes up, where i have the right to state my opinion.

    and just a few fun facts:

    you said that beating the animals with crowbars would ruin the quality of the meat. do you really think they care about the quality of meat theyre feeding us? the animals have no nutritious diets, so we are eating what they eat- namely, dirt and other animals, and only 2% of the meat sold today is tested for diseases, which makes us at a higher risk for food poisoning. gross, yes?

    also, you said since we were designed to eat meat when we were cavemen, so why shouldnt we now? well, cavemen are quite different than humans are now, considering they had brute strength and were more like animals than people, let alone not being able to talk…if we were sill supposed to be eating meat, we would be huge gorilla-like things with supermuscles and pointy teeth. things have changed.

    and im sorry if i “attacked” you, but maybe you should read your last posts before criticising me. you called me pathetic, disrespectful, and “not the good guy”, so maybe you should think before saying i was out of order. im just intolerant of people who know nothing about what theyre eating and what the effects are on them and the planet as a whole. you have your opinion, and i have mine. and to be totally honest, the last post wasnt just aimed at you- it was aimed at everyone who reads this who may hopefully now get the general idea about how horrible the meat industry really is.

  • WhatAnAnimal

    if, in fact, you really ARE curious about vegetarianism, you should read Skinny Bitch by Rory Freedman and Kim Barnouin, or watch Food, Inc. They basically changed my life and the lives of millions of other people.

  • MrsArianaEdwardCullen

    Yes I'm talking about “No PETA.” Everything that you just said is true. I already know that. But the reply I made above was addressing the fact that your reply to “No PETA” had nothing to do with what “No PETA” was saying because “No PETA” was talking about non-organic produce. No where in “No PETA's” comment mentioned organic foods. So why were you telling them that most organic foods doesn't contain pesticides if they weren't even talking about organic foods??? “No PETA” was talking about the MAJORITY of produce; the majority of produce out there isn't organic.

  • MrsArianaEdwardCullen

    Well, if they mean “don't be an asshole and eat animals like the vampire in this picture” does that mean that meat-eaters are assholes? That's ridiculous! If that meaning is so, that is one reason why I don't support PETA. They make it seem like meat-eaters are evil!! Humans are designed to eat meat, that's why the biggest source of protein comes from meat. And don't take this personally, I do NOT have anything against vegetarians, I actually praise them! But the fact of the matter is, PETA exaggerates. Like on YouTube they have this horrible parody of Cooking Mama. In the parody it showed Mama slaughtering a turkey violently. I guess they decided to attack Cooking Mama because in the video game it has raw meat. Seriously?! PETA is pathetic. Of course a cooking game is going to have raw meat, why wouldn't it? Most cuisines around the world has meat! My God!

    No matter how hard PETA tries, the majority of people are still going to be meat-eaters. -_-

  • WhatAnAnimal

    ok. like i said in like 4 other comments, people ARE NOT DESIGNED TO EAT MEAT. there are certain types of stomach acids that are needed for digesting meat, and humans dont have them, so the meat just sits there in our stomachs until it eventually goes down. the only things that are designed to eat meat are other animals. have you noticed how much they sleep? thats because the digestion of meat is a super long process, and sleeping lets them digest the food more easily. all im saying is that before you write something, you should know more about what you're talking about.

    and i agree about PETA, they can overreact sometimes, but definitely not to everything. some meat eaters really are “evil” because they promote the consumption of innocent animals. not cool.

    also, the amount of vegetarians has drastically increased through the past couple of years. thankfully people are becoming more knowledgeable about food, and more people are becoming vegetarians every day.

    and if you think protein only comes from meat, try tofu, lentils, peanuts, eggs, cheese, vegetables, whole grains, shall I go on?

    one last thing: im sorry if you cant accept the fact that animals are slaughtered in horrible, torture-like ways every day for people who eat meat. PETA was pretty spot-on with that video.

  • MrsArianaEdwardCullen

    WOW. I never said that I can't accept the fact that animals are slaughtered in horrible ways. As a matter of fact, I am TOTALLY against that. I eat free range meat and only kosher hot dogs. I'm sorry that YOU can't accept the fact that its a part of the circle of life for animals to be eaten. I don't know if you are a Christian or not, but if you are, in the Bible it says that God gave us permission to eat meat. Humans have been eating meat since day one, so how are you going to say that we aren't designed to eat meat? That's pretty stupid. And if we weren't designed to eat meat, then why does it have a lot of nutritional value? If we're not supposed to eat meat, don't you think it would harm us? If we're not supposed to eat meat, why is it edible? That's a pretty lame excuse that some (not all) vegetarians use for animal rights.

    I'm pretty sure I know what I'm talking about. I think that its totally wrong to go around telling people that they don't have a right to eat meat and that its horrible and blah blah blah. Maybe if some (again, not all) vegetarians didn't go around telling people what to do, maybe more people would support vegetarianism. I'm sorry but whatever you tell me and the billions of people around the world about “how humans aren't designed to eat meat” is definitely NOT going to stop us.

    And BTW, not all animals are slaughtered in tortuous ways. Like I mentioned above, I only buy free range and kosher meat. I definitely do not support the meat houses that treat animals like crap. So maybe you shouldn't assume that I don't care? :)

  • WhatAnAnimal

    ok. first of all, the bible is a load of total crap. god does not exist (if he did, he would have proved it to the rest of us by now…and the bible makes tons of contradictions, proves itself to be wrong, and, last time i checked, snakes do not talk in magical gardens and make people realize that they are sinning by being freaking naked) and therefore he hasnt “given us permission” to eat animals. did you ever think that animals are here for reasons other than for us to eat them and make money off of them? even if i was a dumbass christian who thinks god tells us what to do, i would still be against eating meat, because as much as you say you only eat free range, you are really only one person. most other meat eaters dont give a damn about where their meat is from.

    secondly, like i said, we WERE designed to eat meat. WERE being the operative word. studies show that we evolved from monkeys, and frankly i dont care what the bible says, thats what happened. there are fossils and bones to prove it whereas the bible is just a bunch of stories that anyone could have made up. anyways, cavemen had extreme strength and therefore NEEDED the protein for energy. this also happened to be the time when cavemen hunted their own meat, and didnt have them handed to them on a plastic tray at McDonalds, where the meat is filled with preservatives and fillers. times have changed, if you havent noticed. and maybe you totally ignored like half of my previous comment but i totally proved that meat is basically inedible. we dont have the necessary stomach acids to digest it, it is extremely unhealthy, and besides a bit of protein that people can get from much, much healthier foods, it really doesnt have any nutritional value. you say vegetarians have lame excuses? dont make me laugh. meat eaters have such crap reasons it actually makes me lose faith in humanity. “i only eat kosher meat”?? what about the rest of the world, hon?

    if youre going to argue with me, at least get your facts straight. i actually read what you have to say and defend my opinion with fact whereas it seems you blindly disagree without reason. seriously??

  • MrsArianaEdwardCullen

    Honestly, you can think whatever you want to think. You can think that Christians are “dumbasses” or whatever. But really, all this crap that you're saying is not, NEVER, going to get people to stop eating meat! Same thing with PETA. I never said that the rest of the world ate kosher meat. The way how your responding to my comment makes me seem as if I don't know what I'm saying, when really I do.

    If meat was so called “inedible” then why do people live over 100 years eating meat? And what about the majority of scientists who come up with these theories of evolution and all that shit who eat meat? Time to come to reality. Of course I know that animals have other purposes than just being eaten and being sold. I'm not a freaking dumbass, OK? The majority of animals that exist aren't even eaten so you really don't have to point out the obvious.

    Go ahead and bash the Bible. You have your beliefs, and I have mine. None of the insults that you threw out against my faith moved me one bit. None of it made me doubt anything about God and the Bible.

    I do have my fucking facts strait. I read your whole comment. How am I “blindly disagreeing with reason?” Seriously?? I brought many facts up, and if you choose to not believe me, then fine. I really dgaf. But some vegetarians like you, PETA, and atheists are never going to change the way how I feel about meat. And I know that I'm not going to change you. Even though I may not agree with some vegetarians life choices, I still tolerate it without complaining. But it's people like you that just piss me off, trying to tell me that what I'm doing is wrong and that I need to change. HA! Reality check for you hon: like I said above, you're never going to change my opinion.

    As a matter of fact, I think that this argument is going no where, so let's just drop it eh?

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