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‘Twilight’ and Robert Pattinson cause ‘spike’ in sales of Volvo C30

by MrsEdwardCullen on February 8, 2010 · View Comments

in Fans

Remember the ‘stupid shiny Volvo owner’?  Well the makers of that particular Volvo aren’t so stupid, they are cashing in, thanks to ‘Twilight’.

According to Chicago Business, several Volvo dealership owners have spoken out on the popularity of the cars utilized in the films.

One manager said that “After the movie launched, we saw this spike in C30 sales. We didn’t know what had happened until we put two and two together.” In that particular dealership’s case, “The XC60,” used in New Moon, “at $32,995, has not seen the same spike in sales as the C30, at $24,600.”

 

Another dealer stated that he had patrons bringing their children to the lot to take photographs with their stock of the vehicles.

Others report a surge in sales for both the C30 and the XC60.

“We have seen an increase in interest in both vehicles by the youngest of drivers, teens and twentysomethings, and beyond.”

Of course, if there is a bit of difference between the popularity of the vehicles, it might stem from the fact that the model used in New Moon was met, initially, with distaste from Twilightfans – both for the switch between films and for the fact that the car in New Moon was not “silver.”

In the books – and most fans do want the films to resemble the books as much as possible – the car that Edward Cullen drove was a shiny, silver Volvo, and Stephenie Meyer painted a picture herself of what the car looked like in her mind when writing the series by putting a picture of it on her website and stating “Edward’s Volvo [is] the silver S60R (and I’ve been assured that the “R” part is essential).” While neither of the cars used in the films were exactly what Meyer described, the one for Twilight was, at least, silver. 

 Ok confession, so I’ve been to my local Volvo dealership twice to test drive 2 different silver Volvo’s, and when I went inside it was like Twilight mania in there.  Everywhere you turned there were the New Moon and Edward Cullen cut outs and posters, it was like a world gone Twilight, which is not a bad thing! This company should be thanking their lucky stars for The Twilight Saga.  So, who’s in the market for a Volvo this year?

  (Source  Thanks, Diana!)

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{ 96 comments… read them below or add one }

1 breesmom 02.08.10 at 2:26 pm

Every time I see a silver Volvo, I quietly squeel! Black ones, not so much.

2 MissMara_Team CW for BD 02.08.10 at 2:28 pm

Love the car :)

3 Alice Whitlock 111 02.08.10 at 2:32 pm

OMFG 3RD!! =D

4 Spectra 02.08.10 at 2:32 pm

Put Edward on anything and it will sell more. :)

5 DDB_DazzledByRob TeamElevator 02.08.10 at 2:33 pm

I'm trying to convince my dad to buy the Volvo C30. Just a little longer and he'll cave *evil grin*

6 Kiwi_sparkle 02.08.10 at 2:33 pm

I'm sorry but no… I love my car WAY too much to drive a crappy volvo!

7 Joanne Volturi 02.08.10 at 2:34 pm

Volvos…whatever color or kind it is…makes me high =|

8 mAriE_ImUrCh-Ch-CherryBomb!6/9 02.08.10 at 2:36 pm

*stares at the 2nd pic*

er… what? what's the post about again??? *snickers* ^_^

9 MissMara_Team CW for BD 02.08.10 at 2:40 pm

hiii :) (ok i'm really feeling like your stalker now LOL)

10 IndiesR 02.08.10 at 2:46 pm

Ahhhh…..how powerful is this twilight saga?!!!…..”stupid shiny volvo owner”….yeah, I say it everytime i see a volvo (regardless of the color). hahahaha

11 SnowyHedwig since 05/09 02.08.10 at 2:49 pm

toppers?

12 DDB_DazzledByRob TeamElevator 02.08.10 at 2:49 pm

Hey! You're not a stalker..LOL You're just enthousiastic:)
How was your school day sweetie?

13 MissMara_Team CW for BD 02.08.10 at 2:52 pm

LOL I'm enthousiastic? Good to know! haha
it was boring … really really really boring! ;)
and how was your day?

14 ead_teamhoodedrob 02.08.10 at 2:53 pm

No one looks that good up against a car like Rob. Hubba Hubba.

15 leahreallyitis 02.08.10 at 2:56 pm

the man could make bubble gum sales go up LOL:)

16 DDB_DazzledByRob TeamElevator 02.08.10 at 2:56 pm

Yeah you are *chuckles*
I could've guessed. LOL
My day was boring too *sigh*

17 leahreallyitis 02.08.10 at 2:56 pm

hey no agrument there;)

18 leahreallyitis 02.08.10 at 3:00 pm

right on world domination of Twilight ha ha ha ha! hale the man could sell anything:)

19 SnowyHedwig since 05/09 02.08.10 at 3:01 pm

AMEN!

20 leahreallyitis 02.08.10 at 3:04 pm

not too long ago I was waiting for a bus to come(hey it saves gas) and I saw the exact same volvo color and all and it sped by I did'nt see the person driving it but that was my twilight moment;)

21 leahreallyitis 02.08.10 at 3:06 pm

ha ha ha ha ha like I said the man could sell anything looking that good!:)

22 ead_teamhoodedrob 02.08.10 at 3:07 pm

Mmmmmm…..pictures Rob's lips smacking, chewing a big old piece of Bubble Yum. Yum is right.

23 MissMara_Team CW for BD 02.08.10 at 3:08 pm

Yes you could have :) LOL
oh no, what have you done?
have you seen the rob post? Isn't he the nicest, cutest guy in the whole world? *dreams* (and i'm FIRST wooohooooo LOL)

24 vampwannabe 02.08.10 at 3:10 pm

New posts – ROB:)
NEW Rob Pattinson Interview with the Scottish Daily Record-
http://community.livejournal.com/lion_lamb/6779...

Another NEW Rob post ' “Uma Thurman Sex Scene in new film Bel Ami is Disturbing”- http://www.theimproper.com/?p=3682

25 vampwannabe 02.08.10 at 3:10 pm

New posts – ROB:)
NEW Rob Pattinson Interview with the Scottish Daily Record-
http://community.livejournal.com/lion_lamb/6779...

Another NEW Rob post ' “Uma Thurman Sex Scene in new film Bel Ami is Disturbing”- http://www.theimproper.com/?p=3682

26 mAriE_ImUrCh-Ch-CherryBomb!6/9 02.08.10 at 3:11 pm

heck yeah! anything AT ALL! he could sell me live worms and i'd buy it! hehehehe ^_^

27 DDB_DazzledByRob TeamElevator 02.08.10 at 3:15 pm

I've done nothing! I swear!
Yeah I did. He just keeps getting sexier by the minute *sigh*

28 MissMara_Team CW for BD 02.08.10 at 3:18 pm

you've done nothing? i wish i could say that ;)
and any Rob dreams last night? or some 30 days of night – nightmares?

29 Mrs Edward Cullen 02.08.10 at 3:25 pm

me too!!

30 DDB_DazzledByRob TeamElevator 02.08.10 at 3:30 pm

Well, I've done something. Just not anything that I need to get reprimanded for *chuckles*
Nope no Rob dreams. I was kissing a guy though in my dreams..but it wasn't Rob. OMG I'm dream cheating on Rob!!
I think 30 days of night is out of my system. I'm not going to dream about it again..I hope.

31 Miami Coven Cherry Bomb 02.08.10 at 3:32 pm

This is no joke one Halloween I was taken my little cousins trick or treating and they live in a gated community well guess what I saw parked across this nice looking house, a Frickin Silver Volvo! my too funny sister said “Edward Cullen has moved here”

32 MissMara_Team CW for BD 02.08.10 at 3:36 pm

OMG you are cheating on Rob???? NOO!! you are a bad bad girl!
You know what? It's not snowing anymore!! wohooo *dances around* no snow no snow no snow!!!!! YAAY :)

33 BellasLoveFlippy 02.08.10 at 3:43 pm

I already yell 'EDWAAAAARD!' whenever I see a Volvo and especially the ones from the movies.. Can you imagine if we would have the actual car? I think I'd lose my voice after a week.. LOL

34 DDB_DazzledByRob TeamElevator 02.08.10 at 3:53 pm

I know *blushes* I'm not doing it on purpose though. I don't decide my dreams.
It's not snowing anymore?! I bet the ski slopes are amazing right now *sigh*

35 MissMara_Team CW for BD 02.08.10 at 4:00 pm

Certainly they are ;)
I dreamed about Taylor and Kellan last night… very strange ;)
When do you go on your next ski vacation?

36 DDB_DazzledByRob TeamElevator 02.08.10 at 4:19 pm

Taylor AND Kellan?! Wow..you were busy last night huh?
Uhmm..dunno..probably in December, but I'm not sure because I have to go to college in September and they're going to send me to Madrid for a school assignment. So I don't know when I'll have the time:(

37 MissMara_Team CW for BD 02.08.10 at 4:29 pm

Noo you naughty girl, my dream wasn't about what you are thinking! I think so … I never dream something like that with Taylor. But of course with Kellan!! *sighs* oh Kellan my sexy Calvin Klein boy … *faints*
What will you study, if you don't mind my asking?! Madrid? ohhh … thats soo cool :) can you please take me with you, sweetie? I'll hide in your hand-luggage. heheh

38 DDB_DazzledByRob TeamElevator 02.08.10 at 4:37 pm

Oops sorry…lol
Oh so you're the “breaking houses with Kellan” kinda girl? LOL
I'm going to the hotelschool in Breda:) Sure you can come with me! Can you speak Spanish? Because I'm going to have to interview some hotelowners and I really can't speak Spanish *chuckles*

39 MissMara_Team CW for BD 02.08.10 at 4:49 pm

'como esta?' and 'Mi nombre es Mara' … thats all i can say in Spanish ;)
LOL WTF is a “breaking houses with Kellan” kinda girl?! I love Kellan. He is the 2nd sexiest man alive (in my view)! Of course ROB is (and will ever be) THE sexiest man alive!!!
You have to interview some hotelowners in Spanish? omg … why? that's terrible if you can't speak Spanish … poor girl :)

40 DDB_DazzledByRob TeamElevator 02.08.10 at 4:53 pm

Ok..so you're not much help then *chuckles*
I'll explain it sometime;)
Rob is the sexiest cutest smartest guy in the world! And I hate that we can look but we can't touch:(

41 Diana 02.08.10 at 4:54 pm

Even last night I saw on tv the commercial for C30…I was like “aaaah, C30″ and the rest of my family “What are u talking about? Your fav car is a yellow Mini One”:))…That may be but they don't know who used to drive C30:D

42 megilegin ( team "flippy" ) 02.08.10 at 4:59 pm

Oh gawd, “disturbing'”? lol

I have a question…you know when they make movies and theres a sex scene…do the actors REALLY do it or do they fake it so it just LOOKS like there doing it but its all fake..????? I just need to know if Rob is really gonna do it with this woman..LOL

43 MissMara_Team CW for BD 02.08.10 at 5:00 pm

Nope ;)
yes i hate that fact too.
I'm sad. The boys here are like childish little gnomes. I want an Edward. *squats in a corner and crys* *stomps foot* NOW!

44 DDB_DazzledByRob TeamElevator 02.08.10 at 5:06 pm

Over here too! Seriously every guy my age acts like a twelve-year-old boy. I want a man!
And btw..I have no idea why I have to interview those people. Probably to learn something from more experienced hotelowners..But I don't think that's worth making a fool of myself..

45 MissMara_Team CW for BD 02.08.10 at 5:16 pm

I want a man too!!
or Edward!
or Rob!
or Kellan! nope i am not picky at all ;) LOL
hmm maybe you can talk with the hotelowners in English … so you won't make a fool of yourself :)
Yesterday we talked about scenes we NEED in Eclipse, can you remember? (you can… of course you can… the leg hitch ;) )
there is another one i need: the bella-punches-jake-into-his-stupid-face-scene!!!

46 DDB_DazzledByRob TeamElevator 02.08.10 at 5:52 pm

I prefer Rob:)
You're not allowed to speak English during the interview..¬¬
Of course I can! Yep we need that one too! And…the tent scene!!!

47 MissMara_Team CW for BD 02.08.10 at 5:59 pm

oh yes the tent scene … i think we need the whole book in the film!
but i do not need the bella-jacob-kiss scene … jake is such a a** in that scene!

48 DDB_DazzledByRob TeamElevator 02.08.10 at 6:07 pm

I don't know. I wanna see if they have good chemistry. Because it's going to be one hot kiss! They're almost going to dry hump each other! LMAO

49 VAMPGRL 02.08.10 at 6:16 pm

Well I am in the process of switching cars this year and yeah…. I am planning to get the C30-R desing, in black or navy blue, not silver…

50 MissMara_Team CW for BD 02.08.10 at 6:22 pm

LOL
yeah … i know you are right … but i want bella to kiss edward… not jacob… i know it is part of eclipse … so i think it is ok… ;)
but the tent scene will be hilarious ;)
i'm so excited for this movie :) *does jackson happy dance*

51 DDB_DazzledByRob TeamElevator 02.08.10 at 6:33 pm

The tent scene will be epic! Omg jealous Edward is the hottest thing I'll ever see!
Me too!
But sweetie..I have to go. I'll be back later tonight:)
xx

52 MissMara_Team CW for BD 02.08.10 at 6:35 pm

Bye sweetie!
xx

53 MissMara_Team CW for BD 02.08.10 at 7:48 pm

OMFG sweetie there are two NEW ECLIPSE STILLS!!!!!!!! OMFG i can't breathe *dies*

54 TwilightInMyEyes*iNeedRM* 02.08.10 at 10:04 pm

yeah sooo… my husband is totally getting me a volvo when i get out of school… and this is HIS idea. i love him :)

55 AshleyAnne5 02.08.10 at 11:31 pm

Not going to lie… If I had the money, I would buy a Volvo C30 just because Edward drives it… really I would… psh who needs college?! jk jk… dumb college loans.

56 cullen1212 02.08.10 at 11:44 pm

MEE TOOO ! I SAW ONE TODAY AND I WAS LIKE EDWARD IS WATCHING OVER ME ! :D IM GONNA ET ALICE'S YELLOW PORSCHE ! THATS MY TWILIGHT RIDE! :D
TEAM EDWARD! :D

57 RobinEA 02.09.10 at 12:08 am

They are so stupid. Anyone who is a Twilight fan knows that Edward does not drive Black SUV. Why are they suprised that they did not see a spike in sales after New Moon. That car they stuck Edward in was a joke.

58 chloe25 02.09.10 at 12:46 am

Ha I'd buy one if I could afford it. lol Maybe there would be my very own real live Edward Cullen in it. That's definitely be worth it. Sounds like a good sales pitch to me. They'd sell more than ever before lol

59 VAMPLOVER CarolinaCullenCoven 02.09.10 at 2:09 am

Bugged me cause they had a black one in NM. The book plainly says shiny silver Volvo.
???????? Don't get it.

60 VAMPLOVER CarolinaCullenCoven 02.09.10 at 2:15 am

Causes sales to spike, huh? Imagine that? LOL He'd make anything spike-temperature's,heart rates, you name it, hon. LOL Whooeee!!!

61 breesmom 02.09.10 at 2:36 am

It was a strange decision. The book clearly states shiny silver Volvo. She describes the car. We had already seen it in Twilight. I thought at the very least Edward should have said, “Hey, look. I got a new car!”

62 breesmom 02.09.10 at 2:39 am

No, they don't. This is not a porn movie. They “act”.

Rob will “act” with several women in romantic, somewhat erotic scenes. That's it.

63 breesmom 02.09.10 at 2:41 am

Gossip Cop has gone on record to say that the interview with the Scottish Daily Record never happened. it was a fake article.

64 breesmom 02.09.10 at 2:42 am

Very cute! ;-)

65 VAMPLOVER CarolinaCullenCoven 02.09.10 at 2:46 am

Exactly. I waited all through the movie for some explanation. I think that was a bad decision. The fans notice all the little details. They need to know that,too.

66 megilegin ( team "flippy" ) 02.09.10 at 2:49 am

Ahh! Right!! Okay thankss …. ;D

When they do film the sex scenes…do the actors really get all naked or they just wear like one of those skin suits…lol i know its like an awkward question…but i'm just curious…;P

67 vampwannabe 02.09.10 at 2:51 am

yeah…i keep hearing conflicting stories…
hmmmm…
nothing that earth shattering to believe or not believe.
i just luv anything about bel ami. :)
just excited about any/all films with Rob!

68 McVampy - TEAM BOUFFANT 02.09.10 at 4:42 am

haha me too

i am still recovering after seeing the eclipse stills, but wow… edward in these photos.. that bouffant.

THUD!

69 breesmom 02.09.10 at 4:55 am

Chris Weitz said later that it was his decision and apparently he made the wrong one because people didn't like it. He thought Edward would have a darker car and that an SUV would be more suitable than a hatchback.

He didn't realize that so many people were so attacked to that car.

i would imagine that the Volvo company also encouraged him to go with a newer, more expensive model for their promotional and sales purposes, too.

70 breesmom 02.09.10 at 4:58 am

It's according to the actors, the movie they're making…lots of things.

Some actors, for example, don't mind being naked in front of people and some do. i would imagine some actors also don't like being in a love scene with someone who is naked.

I think it is put into their contract prior to making the movie, too. Some actors use “body doubles” for nude scenes.

71 breesmom 02.09.10 at 5:01 am

Oh yes! I'm very excited about Bel-Ami, too!

72 McVampy - TEAM BOUFFANT 02.09.10 at 5:02 am

couldnt agree with you more!

73 megilegin ( team "flippy" ) 02.09.10 at 5:12 am

Ohh yeah i heard that they can just get those body doubles..
But, I think Rob's okay with being naked in a movie, lol I mean i heard him say it himself in an interview.
Anyways I can't wait for the movie!! :D DD

74 breesmom 02.09.10 at 5:46 am

He did a nude scene in Little Ashes…not all of him was shown, however. I think he would be cool with it if it fit in with the scene and the story. He seems comfortable enough with himself.

Guess we'll see what's in store in Bel-Ami…I'm thinking he will be mostly covered though, maybe glimpses of skin covered cleverly by sheets and things while making love…

75 megilegin ( team "flippy" ) 02.09.10 at 5:57 am

Yeah, I saw a pictures of him naked in the movie….but i thought it was just photoshopped.LOL
Hmm, he does seem like he's fine with doing nude scenes..but he hates his body…he is confusing! ;P
Yeah, i don't think it'll be all naked either!..Can't wait for the movie!..When does it come out again?.

76 breesmom 02.09.10 at 6:02 am

I don't know that he hates his body. He seems comfortable with it. it's a good body, he works hard on it. I think he's just modest, doesn't want to appear proud.

I haven't heard an exact date on Bel-Ami–just that it's coming out in 2011. Can't wait to see it, though. it will be magnificent, I believe. It's from an absolutely fascinating book. Have you read it? I recommend it highly.

77 breesmom 02.09.10 at 6:04 am

There was a video a few months ago of Rob chewing gum. When and where was that? Does anyone remember? We were making comments about wanting to be the gum as i recall.

So maddening! I cannot remember the occasion.

78 breesmom 02.09.10 at 6:06 am

Okay, Snowy. Now I've got that picture stuck in my head–it's like a gif–the Cullens all trying to get into the back seat of the silver hatchback!

LOL

79 megilegin ( team "flippy" ) 02.09.10 at 6:07 am

Ohh his body is definitely a GOOD body!!!LOL
But I'm glad he's not like those other annoying guys who goes around showing off and acting all cocky and self centered much…I like him and his self deprecating English self..haha ;)

Hmm, maybe it'll come out around fall of next year. No, I haven't…im kind of finnishing up the fanfics I've been reading right now.lol
But I'll put it in my list of to read things! ;)

80 SnowyHedwig since 05/09 02.09.10 at 6:17 am

SEE?! It's like a really bad, vampire version of clowns and the little car!! *facepalm* Emmett, trying to squish into the back… LMAO

81 megilegin ( team "flippy" ) 02.09.10 at 6:18 am

He can even bring a woman like us back to life!!!…but then he would also be the cause of our deaths…Oh gawsh!!LOL

82 23forever_MaraBenefice 02.09.10 at 6:40 am

Yeah.. Funny and true story.. My Uncle Edward.. Owns .. a… XC60… and the other day.. he was on the phone with me.. and said that he had to go.. cause Alice was coming over… I laughed my @$$ off .. he didn't get the joke..

83 Emily F 02.09.10 at 7:51 am

Ive had mine since last nomember, its silver but rather different from the model they used in twilight (mines got a bigger spoiler, lowered etc)
I love the car, but I didn't have mine because Edward had one (as much as I am a Huge Twilight fan – I couldn't justify spending £22,000 + just because Edward has one)
In the dealership where I ordered mine from, they had 2 women go in with stills from the movie saying they wanted the exact car, a bit much I think. When I picked mine up, they had XC60 pics with Edward every where in the dealership…they even gave me 10 huuuuge posters to give to girls at work!

84 Sabrina Huby 02.09.10 at 8:11 am

Volvo drive one Edward Cullen does…..it's suppose to be the safest car yet with a saying like that it's hard to beleive I mean in twilight Bella even says he could walk away from an accedent so hmm let's think about having an indestructible vampire as your advertising thingy lol anyways I love his car!!!!hahaha whooo Volos rule!!!!!

85 VAMPLOVER CarolinaCullenCoven 02.09.10 at 5:07 pm

Hahaha. That's a fact. I just told one of my twipals that we need a serum to prevent Rob overload episodes. Yep, he does a number on us,for sure. LOL BTW  *hugs*

86 VAMPLOVER CarolinaCullenCoven 02.09.10 at 5:12 pm

Morning sweetie. Oh, I guess poor Chris learned how protective we are of our saga being true to form ,the hard way. LOL I love Chris, though. He just didn't know.
I even bought a little silver matchbox Volvo,like Edward drove to put with my Twilight collection . LOL Oh well, we'll see what they do in Eclipse. It may sound silly to some who aren't into this saga, but that car is mentioned too many times in the books,to be replaced. LOL
Yeah, I can imagine Volvo using the movie as a monumental commercial. Sounds about right.  LOL
Thanks gal. *hugs*

87 megilegin ( team "flippy" ) 02.09.10 at 5:20 pm

Hahaha, thats a really good idea!! ;D

*hugs back* Heyy good morning! ;)
Just woke up and checked my mail…i feel like were getting closer to the trailer..who knows..LOL

88 VAMPLOVER CarolinaCullenCoven 02.09.10 at 5:28 pm

Hope, Hope, Hope!!! *crossing fingers*

89 breesmom 02.09.10 at 5:28 pm

here were pictures taken during Eclipse filming of Edward driving the car and of him standing next to the car. Seems to me it was the SUV like was in New Moon. Does anyone have the pics handy or remember the car? i don't but will maybe try to look later.

90 VAMPLOVER CarolinaCullenCoven 02.09.10 at 5:35 pm

Oh, I forgot those pics. Thanks gal. *sighs* Well, at least it's silver. LOL I'll stick with my little C30 model. LOL

91 breesmom 02.09.10 at 5:59 pm

Okay, I just went through youtube Eclipse filming videos–found the car! It appears to be the very dark gray SUV that Edward also drove in New Moon. If you want to see it–it's Eclipse filming video 12.

Guess it's a big enough car for Edward/Rob…it's decent. I'm not complaining…but, it isn't the silver Volvo…okay, I'm over it…not the worse thing that can happen…I mean–It is Edward behind the wheel, right?

LOL

92 VAMPLOVER CarolinaCullenCoven 02.09.10 at 6:15 pm

Yeeaahhh!!!!!! He could be on a tractor. LOL Just one of my nit-picks, I guess. LOL Thanks, hon.

93 breesmom 02.09.10 at 6:22 pm

LOL

OME! Now you've got the image of Edward riding a tractor stuck in my head!

LMAO

94 VAMPLOVER CarolinaCullenCoven 02.09.10 at 6:44 pm

Hahahaha.  Sorry. LOL Just overlook me. LOL

95 TeamDelish-CarolinaCullenCoven 02.09.10 at 7:07 pm

Rob could make a pinto look sexy if he was leaning up against it. *scrolls back up to look at pics*

96 Timmo 08.11.10 at 5:15 am

Just bought a C30. But not silver.

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